{"id":4208,"date":"2022-08-30T12:51:31","date_gmt":"2022-08-30T10:51:31","guid":{"rendered":"https:\/\/dev.bezpecnevofirme.eset.com\/sk\/?p=4208"},"modified":"2022-10-18T13:02:27","modified_gmt":"2022-10-18T11:02:27","slug":"7-tipov-pre-bezpecne-vyuzivanie-socialnych-sieti-zamestnancami","status":"publish","type":"post","link":"https:\/\/bezpecnevofirme.eset.com\/sk\/firemna-bezpecnost\/7-tipov-pre-bezpecne-vyuzivanie-socialnych-sieti-zamestnancami\/","title":{"rendered":"7 tipov pre bezpe\u010dn\u00e9 vyu\u017e\u00edvanie soci\u00e1lnych siet\u00ed zamestnancami"},"content":{"rendered":"\n
\"bezpe\u010dn\u00e9<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Platformy soci\u00e1lnych m\u00e9di\u00ed m\u00f4\u017eu by\u0165 pre va\u0161u zna\u010dku v mnoh\u00fdch oh\u013eadoch pr\u00ednosom, ale ak d\u00f4jde k ich zneu\u017eitiu, m\u00f4\u017eu ohrozi\u0165 va\u0161u digit\u00e1lnu bezpe\u010dnos\u0165. V\u017edy sa oplat\u00ed myslie\u0165 na digit\u00e1lne zabezpe\u010denie. Ak chcete zo soci\u00e1lnych siet\u00ed vy\u0165a\u017ei\u0165 \u010do najviac, vypracujte politiku pou\u017e\u00edvania soci\u00e1lnych m\u00e9di\u00ed, v\u010faka ktorej budete m\u00f4c\u0165 propagova\u0165 svoju zna\u010dku online bez toho, aby ste ohrozili svoju kybernetick\u00fa bezpe\u010dnos\u0165. \u010ealej uv\u00e1dzame nieko\u013eko tipov.<\/p>\n\n\n\n

1. Ur\u010dte osoby zodpovedn\u00e9 za profily<\/h2>\n\n\n\n

V politike pou\u017e\u00edvania soci\u00e1lnych m\u00e9di\u00ed by malo by\u0165 vymedzen\u00e9, kto m\u00e1 pr\u00e1vo zverej\u0148ova\u0165 pr\u00edspevky na va\u0161ich soci\u00e1lnych sie\u0165ach alebo sa prihlasova\u0165 do va\u0161ich \u00fa\u010dtov. Po\u010det zamestnancov s tak\u00fdmito opr\u00e1vneniami by mal by\u0165 mal\u00fd, aby sa obmedzil po\u010det os\u00f4b s pr\u00edstupom k citliv\u00fdm inform\u00e1ci\u00e1m a zabr\u00e1nilo sa mo\u017en\u00e9mu naru\u0161eniu bezpe\u010dnosti<\/strong>. Pokia\u013e ide o zamestnancov, ktor\u00ed nem\u00f4\u017eu uverej\u0148ova\u0165 pr\u00edspevky na va\u0161ich firemn\u00fdch \u00fa\u010dtoch, prostredn\u00edctvom politiky m\u00f4\u017eete navrhn\u00fa\u0165 sp\u00f4soby, ako m\u00f4\u017eu interagova\u0165 s online profilmi va\u0161ej zna\u010dky.<\/p>\n\n\n\n

Zamestnanec preber\u00e1 kontrolu nad soci\u00e1lnymi sie\u0165ami: pr\u00edbeh jednej malej kr\u010dmy   <\/strong>

V neo\u010dak\u00e1van\u00fdch situ\u00e1ci\u00e1ch sa m\u00f4\u017eu ocitn\u00fa\u0165 spolo\u010dnosti ka\u017edej ve\u013ekosti. Anglick\u00e1 kr\u010dma House of Wolf \u010delila kr\u00edze na soci\u00e1lnych sie\u0165ach, ke\u010f sa b\u00fdval\u00fd zamestnanec nab\u00faral do jej profilov a zneu\u017eil ich na to, aby podnik verejne zahanbil za to, \u017ee nedostal zaplaten\u00e9. Na webov\u00fa str\u00e1nku kr\u010dmy pridal aj \u017eiados\u0165 o v\u00fdkupn\u00e9: \u201eToto zostane na webovej str\u00e1nke HOW dovtedy, k\u00fdm mi nezaplat\u00edte. Dodr\u017ete dohodu a zapla\u0165te. \u010eakujem. J x.\u201c Dobre vypracovan\u00e1 politika pou\u017e\u00edvania soci\u00e1lnych m\u00e9di\u00ed s pridan\u00fdm kr\u00edzov\u00fdm pl\u00e1nom mohla kr\u010dme House of Wolf pom\u00f4c\u0165 pred\u00eds\u0165 tejto situ\u00e1cii alebo ju vyrie\u0161i\u0165 r\u00fdchlej\u0161ie.<\/p>\n\n\n\n

2. Vy\u017eadujte viac\u00farov\u0148ov\u00e9 overovanie a siln\u00e9 hesl\u00e1<\/h2>\n\n\n\n

Va\u0161a politika pou\u017e\u00edvania soci\u00e1lnych m\u00e9di\u00ed by mala v prvom rade zah\u0155\u0148a\u0165 z\u00e1kladn\u00e9 bezpe\u010dnostn\u00e9 opatrenia, ktor\u00e9 si vy\u017eaduje prezentovanie zna\u010dky na internete. Mala by sa zaobera\u0165 spr\u00e1vnym nastaven\u00edm bezpe\u010dn\u00fdch hesiel pre v\u0161etky existuj\u00face alebo nov\u00e9 dom\u00e9ny. Zamestnanci zodpovedn\u00ed za \u00fa\u010dty na soci\u00e1lnych sie\u0165ach by mali na prihlasovanie do platforiem<\/strong> pou\u017e\u00edva\u0165 aj viac\u00farov\u0148ov\u00e9 overovanie<\/strong>. Viac\u00farov\u0148ov\u00e9 overovanie a siln\u00e9 hesl\u00e1 pom\u00f4\u017eu zabr\u00e1ni\u0165 kybernetick\u00fdm zlo\u010dincom, aby sa dostali do v\u00e1\u0161ho \u00fa\u010dtu, ukradli citliv\u00e9 \u00fadaje a prevzali kontrolu nad va\u0161imi profilmi.<\/p>\n\n\n\n

3. Nenech\u00e1vajte po sebe \u017eiadne opusten\u00e9 \u00fa\u010dty<\/h2>\n\n\n\n

Ke\u010f \u00fa\u010det na soci\u00e1lnej sieti prestanete pou\u017e\u00edva\u0165, no neodstr\u00e1nite ho, m\u00f4\u017eu sa ho zmocni\u0165 kybernetick\u00ed zlo\u010dinci. Pomocou nekontrolovan\u00fdch profilov m\u00f4\u017eu zdie\u013ea\u0165 \u0161kodliv\u00e9 inform\u00e1cie (vr\u00e1tane explicitn\u00e9ho obsahu, neodstr\u00e1nen\u00fdch s\u00fakromn\u00fdch \u00fadajov alebo obsahu star\u00fdch konverz\u00e1ci\u00ed) alebo sa m\u00f4\u017eu vyd\u00e1va\u0165 za va\u0161u zna\u010dku a prostredn\u00edctvom online komunik\u00e1cie zdie\u013ea\u0165 \u0161kodliv\u00fd softv\u00e9r. D\u00e1vajte si preto pozor na falo\u0161n\u00e9 \u00fa\u010dty, ktor\u00e9 sa sna\u017eia zneu\u017ei\u0165 va\u0161e meno na podvodn\u00e9 \u00fa\u010dely.<\/p>\n\n\n\n

Bojujte proti tak\u00fdmto pokusom kybernetick\u00fdch zlo\u010dincov tak, \u017ee odstr\u00e1nite v\u0161etky star\u00e9 alebo nepou\u017e\u00edvan\u00e9 \u00fa\u010dty. V ide\u00e1lnom pr\u00edpade majte na ka\u017edej soci\u00e1lnej sieti len jeden profil, s\u00fastre\u010fte sa na jeho rast a pok\u00faste sa z\u00edska\u0165 odznak overenia<\/a>. Pre \u00fato\u010dn\u00edkov je vtedy komplikovanej\u0161ie vyd\u00e1va\u0165 sa za va\u0161u spolo\u010dnos\u0165.<\/p>\n\n\n\n

4. Pri prep\u00ednan\u00ed medzi \u00fa\u010dtami sa uistite, \u017ee ste v spr\u00e1vnom \u00fa\u010dte<\/h2>\n\n\n\n

\u013dudia, ktor\u00ed sa staraj\u00fa o soci\u00e1lne siete va\u0161ej zna\u010dky, maj\u00fa s najv\u00e4\u010d\u0161ou pravdepodobnos\u0165ou aj svoje s\u00fakromn\u00e9 profily. Je ve\u013ek\u00fd rozdiel medzi t\u00fdm, \u010do je vhodn\u00e9 zdie\u013ea\u0165 na \u00fa\u010dte zna\u010dky a na osobnom \u00fa\u010dte. To ist\u00e9 plat\u00ed aj pre spr\u00e1vanie pou\u017e\u00edvate\u013eov na platforme \u2013 prezeranie nezn\u00e1mych profilov, ich sledovanie a otv\u00e1ranie ich pr\u00edspevkov nemus\u00ed by\u0165 pre jednotlivca problematick\u00e9, no pre zna\u010dku m\u00f4\u017ee by\u0165 riskantn\u00e9. Ke\u010f osoba zodpovedn\u00e1 za \u00fa\u010det zna\u010dky prep\u00edna medzi osobn\u00fdm a pracovn\u00fdm profilom, pred odoslan\u00edm pr\u00edspevku alebo pokra\u010dovan\u00edm v prehliadan\u00ed by sa mala v\u017edy dvakr\u00e1t presved\u010di\u0165, v ktorom \u00fa\u010dte sa nach\u00e1dza, aby ochr\u00e1nila poves\u0165 a kybernetick\u00fa bezpe\u010dnos\u0165 va\u0161ej zna\u010dky.<\/p>\n\n\n\n

5. Zv\u00e1\u017ete, \u010do chcete zdie\u013ea\u0165<\/h2>\n\n\n\n

Va\u0161a politika pou\u017e\u00edvania soci\u00e1lnych m\u00e9di\u00ed by sa mala zamera\u0165 na to, ak\u00fd typ obsahu chcete zverej\u0148ova\u0165. Najprv sa zamyslite, pre\u010do ste sa rozhodli vytvori\u0165 pre svoju zna\u010dku profily na soci\u00e1lnych sie\u0165ach. Potom tomu prisp\u00f4sobte usmernenia. Mali by ste sa vyh\u00fdba\u0165 zverej\u0148ovaniu citliv\u00fdch inform\u00e1ci\u00ed, ktor\u00e9 m\u00f4\u017eu ohrozi\u0165 kybernetick\u00fa bezpe\u010dnos\u0165 va\u0161ej spolo\u010dnosti, zamestnancov alebo dokonca z\u00e1kazn\u00edkov<\/strong>, ako s\u00fa fotografie zachyt\u00e1vaj\u00face va\u0161ich zamestnancov (bez ich s\u00fahlasu), predbe\u017en\u00e9 obchodn\u00e9 pl\u00e1ny, bezpe\u010dnostn\u00e9 \u00fadaje alebo s\u00fakromn\u00e9 dokumenty.<\/p>\n\n\n\n

6. D\u00e1vajte si pozor na mo\u017en\u00e9 podvody<\/h2>\n\n\n\n

Okrem u\u017e spom\u00ednan\u00e9ho probl\u00e9mu, ke\u010f sa zlo\u010dinci zmocnia va\u0161ich star\u00fdch alebo opusten\u00fdch profilov, m\u00f4\u017eete v politike pou\u017e\u00edvania soci\u00e1lnych m\u00e9di\u00ed zoh\u013eadni\u0165 aj \u010fal\u0161ie be\u017en\u00e9 probl\u00e9my s\u00favisiace s hackersk\u00fdmi \u00fatokmi. Napr\u00edklad hackeri sa m\u00f4\u017eu pok\u00fasi\u0165 vyd\u00e1va\u0165 za influencerov<\/a> alebo celebrity a v ich mene kontaktova\u0165 va\u0161u zna\u010dku so \u017eiados\u0165ou o spolupr\u00e1cu \u010di bezplatn\u00e9 produkty. Va\u0161a politika pou\u017e\u00edvania soci\u00e1lnych m\u00e9di\u00ed by preto mala obsahova\u0165 usmernenia pre spolupr\u00e1cu s influencermi a overovanie ich identity. Takisto v nej m\u00f4\u017eete ur\u010di\u0165, ako bude va\u0161a zna\u010dka pristupova\u0165 k nevy\u017eiadan\u00fdm koment\u00e1rom pod va\u0161imi pr\u00edspevkami, ktor\u00e9 by mohli va\u0161ich sledovate\u013eov (vr\u00e1tane zamestnancov) nal\u00e1ka\u0165 na to, aby klikli na nebezpe\u010dn\u00e9 odkazy. <\/strong>   <\/p>\n\n\n\n

7. Pravideln\u00e9 kontroly s\u00fa nevyhnutn\u00e9<\/h2>\n\n\n\n

Va\u0161a politika pou\u017e\u00edvania soci\u00e1lnych m\u00e9di\u00ed by mala by\u0165 st\u00e1le aktu\u00e1lna a mala by reagova\u0165 na s\u00fa\u010dasn\u00e9 hrozby. V politike by malo by\u0165 uveden\u00e9, ktor\u00e9 aspekty je potrebn\u00e9 pravidelne aktualizova\u0165. <\/strong>Patr\u00ed sem napr\u00edklad kontrola nastaven\u00ed ochrany osobn\u00fdch \u00fadajov na soci\u00e1lnych sie\u0165ach, ke\u010f\u017ee tie sa m\u00f4\u017eu st\u00e1le aktualizova\u0165 alebo prin\u00e1\u0161a\u0165 nov\u00e9 mo\u017enosti ochrany, pr\u00edpadne kontrola zoznamu zamestnancov, ktor\u00ed m\u00f4\u017eu uverej\u0148ova\u0165 pr\u00edspevky na va\u0161ich str\u00e1nkach (aby nezah\u0155\u0148al \u013eud\u00ed, ktor\u00ed u\u017e pr\u00edstup nepotrebuj\u00fa). Ak chcete ma\u0165 istotu, \u017ee neprehliadnete \u017eiadne mo\u017en\u00e9 hrozby, spolupracujte s IT t\u00edmom a zv\u00e1\u017ete organizovanie pravideln\u00fdch \u0161kolen\u00ed pre spr\u00e1vcov, aby vedeli, ako reagova\u0165 v pr\u00edpade kybernetickej hrozby.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nau\u010dte va\u0161ich zamestnancov vyu\u017e\u00edva\u0165 soci\u00e1lne siete bezpe\u010dne.<\/p>\n","protected":false},"author":9,"featured_media":4209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[105,142],"tags":[],"class_list":["post-4208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-firemna-bezpecnost","category-vzdelavanie-zamestnancov"],"yoast_head":"\n7 tipov pre bezpe\u010dn\u00e9 vyu\u017e\u00edvanie soci\u00e1lnych siet\u00ed zamestnancami | ESET<\/title>\n<meta name=\"description\" content=\"Propagujte svoju zna\u010dku na soci\u00e1lnych sie\u0165ach bez toho, aby ste ohrozili svoju kybernetick\u00fa bezpe\u010dnos\u0165.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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