{"id":5500,"date":"2023-09-22T12:20:25","date_gmt":"2023-09-22T10:20:25","guid":{"rendered":"https:\/\/bezpecnevofirme.eset.com\/sk\/?p=5500"},"modified":"2023-09-22T12:20:25","modified_gmt":"2023-09-22T10:20:25","slug":"co-treba-vediet-predtym-ako-sa-pustite-do-rozhovoru-s-chatgpt","status":"publish","type":"post","link":"https:\/\/bezpecnevofirme.eset.com\/sk\/firemna-bezpecnost\/co-treba-vediet-predtym-ako-sa-pustite-do-rozhovoru-s-chatgpt\/","title":{"rendered":"\u010co treba vedie\u0165 predt\u00fdm, ako sa pust\u00edte do rozhovoru s ChatGPT?"},"content":{"rendered":"\n
\"BVF_ChatGPT_nahladovy<\/figure>\n\n\n\n
<\/div>\n\n\n\n

N\u00e1stroje vyu\u017e\u00edvaj\u00face umel\u00fa inteligenciu sa stali hlavnou t\u00e9mou uplynul\u00fdch mesiacov. Vzh\u013eadom na\u00a0to, ako efekt\u00edvne dok\u00e1\u017eu zvy\u0161ova\u0165 produktivitu a\u00a0\u0161etri\u0165 \u010das, ich u\u017e mnoh\u00ed zamestnanci za\u010dlenili do\u00a0svojej ka\u017edodennej pracovnej rutiny. E\u0161te sk\u00f4r ako va\u0161i vlastn\u00ed zamestnanci za\u010dn\u00fa naplno vyu\u017e\u00edva\u0165 v\u00fdhody inovat\u00edvnych n\u00e1strojov umelej inteligencie, mali by dosta\u0165 inform\u00e1cie o\u00a0tom, ako s\u00a0tak\u00fdmito n\u00e1strojmi pracova\u0165 bezpe\u010dne, teda tak, aby neohrozili bezpe\u010dnos\u0165 \u00fadajov va\u0161ej spolo\u010dnosti.<\/p>\n\n\n\n

Pozor na \u00fadaje, ktor\u00e9 zdie\u013eate s ChatGPT<\/h2>\n\n\n\n

N\u00e1stroje vyu\u017e\u00edvaj\u00face umel\u00fa inteligenciu dok\u00e1\u017eu pom\u00f4c\u0165 rozv\u00edja\u0165 my\u0161lienky, zhrn\u00fa\u0165 \u010di\u00a0preformulova\u0165 \u010dasti textu, vytvori\u0165 z\u00e1klad pre obchodn\u00fa strat\u00e9giu alebo n\u00e1js\u0165 chybu v\u00a0k\u00f3de. Pri\u00a0pou\u017e\u00edvan\u00ed umelej inteligencie v\u0161ak mus\u00edme ma\u0165 na\u00a0pam\u00e4ti, \u017ee po\u00a0odoslan\u00ed svojho textu do\u00a0n\u00e1stroja n\u00e1m zadan\u00e9 \u00fadaje viac nepatria<\/a>.<\/p>\n\n\n\n

Jednou z\u00a0hlavn\u00fdch ob\u00e1v pri pou\u017e\u00edvan\u00ed ve\u013ek\u00fdch jazykov\u00fdch modelov (LLM) ako ChatGPT je zdie\u013eanie citliv\u00fdch \u00fadajov s\u00a0ve\u013ek\u00fdmi medzin\u00e1rodn\u00fdmi korpor\u00e1ciami. Tieto modely funguj\u00fa na\u00a0z\u00e1klade online textu a\u00a0dok\u00e1\u017eu efekt\u00edvne interpretova\u0165 ot\u00e1zky pou\u017e\u00edvate\u013eov a\u00a0tie\u017e na\u00a0ne reagova\u0165. Ke\u010f komunikujeme s\u00a0chatbotom a\u00a0p\u00fdtame sa na\u00a0inform\u00e1cie \u010di\u00a0h\u013ead\u00e1me pomoc, m\u00f4\u017ee sa n\u00e1m sta\u0165, \u017ee ne\u00famyselne prezrad\u00edme citliv\u00e9 \u00fadaje o\u00a0sebe alebo na\u0161ej spolo\u010dnosti.<\/p>\n\n\n\n

Zadan\u00e9 \u00fadaje, ktor\u00e9 nap\u00ed\u0161eme v\u00a0pr\u00edkaze pre chatbota, sa st\u00e1vaj\u00fa verejn\u00fdmi. Neznamen\u00e1 to, \u017ee by chatboty tieto inform\u00e1cie okam\u017eite pou\u017eili ako z\u00e1klad pre odpovede in\u00fdm pou\u017e\u00edvate\u013eom. Poskytovate\u013e LLM alebo jeho partneri v\u0161ak m\u00f4\u017eu ma\u0165 pr\u00edstup k\u00a0zadan\u00fdm pr\u00edkazom a\u00a0ot\u00e1zkam a\u00a0mohli by ich zahrn\u00fa\u0165<\/a> do\u00a0bud\u00facich verzi\u00ed technol\u00f3gie. Organiz\u00e1cia OpenAI, ktor\u00e1 stoj\u00ed za\u00a0slu\u017ebou ChatGPT, u\u017e predstavila<\/a> mo\u017enos\u0165 vypn\u00fa\u0165 hist\u00f3riu \u010detu, \u010d\u00edm viete zabr\u00e1ni\u0165 tomu, aby sa va\u0161e \u00fadaje pou\u017eili na\u00a0tr\u00e9novanie a\u00a0zlep\u0161ovanie modelov umelej inteligencie spolo\u010dnosti OpenAI. Pou\u017e\u00edvatelia tak z\u00edskavaj\u00fa v\u00e4\u010d\u0161iu kontrolu nad\u00a0svojimi \u00fadajmi. Ak chc\u00fa zamestnanci va\u0161ej spolo\u010dnosti pou\u017e\u00edva\u0165 n\u00e1stroje ako ChatGPT, prv\u00fdm krokom by malo by\u0165 vypnutie hist\u00f3rie \u010detu.<\/p>\n\n\n\n

Aj v\u00a0pr\u00edpade, \u017ee je hist\u00f3ria \u010detu vypnut\u00e1, v\u0161etky d\u00e1ta pou\u017e\u00edvate\u013esk\u00fdch pr\u00edkazov sa st\u00e1le ukladaj\u00fa na\u00a0servery chatbota. T\u00fdm, \u017ee s\u00fa v\u0161etky pr\u00edkazy ulo\u017een\u00e9 na\u00a0extern\u00fdch serveroch, vznik\u00e1 potenci\u00e1lna hrozba neopr\u00e1vnen\u00e9ho pr\u00edstupu hackerov k\u00a0d\u00e1tam. Okrem toho sa m\u00f4\u017eu vyskytn\u00fa\u0165 aj technick\u00e9 chyby, ktor\u00e9 neopr\u00e1vnen\u00fdm osob\u00e1m umo\u017e\u0148uj\u00fa pristupova\u0165 k\u00a0\u00fadajom<\/a> in\u00fdch pou\u017e\u00edvate\u013eov.<\/p>\n\n\n\n

Ako teda zabezpe\u010di\u0165, aby zamestnanci va\u0161ej spolo\u010dnosti pou\u017e\u00edvali platformy ako ChatGPT bezpe\u010dn\u00fdm sp\u00f4sobom? Pon\u00fakame zoznam naj\u010dastej\u0161\u00edch ch\u00fdb, ktor\u00fdch sa zamestnanci dop\u00fa\u0161\u0165aj\u00fa, a\u00a0odpor\u00fa\u010dania, ako sa im vyhn\u00fa\u0165.<\/p>\n\n\n\n

1. Zad\u00e1vanie inform\u00e1ci\u00ed o z\u00e1kazn\u00edkoch do pr\u00edkazov<\/h3>\n\n\n\n

Prvou \u010dastou chybou, ktorej sa zamestnanci dop\u00fa\u0161\u0165aj\u00fa pri pou\u017e\u00edvan\u00ed LLM, je ne\u00famyseln\u00e9 zdie\u013eanie citliv\u00fdch inform\u00e1ci\u00ed o klientoch spolo\u010dnosti. Ako to vyzer\u00e1? Predstavte si napr\u00edklad, \u017ee lek\u00e1ri zadaj\u00fa do n\u00e1stroja LLM men\u00e1 a zdravotn\u00e9 z\u00e1znamy svojich pacientov, aby im chatbot vygeneroval listy pre zdravotn\u00e9 pois\u0165ovne. Marketingov\u00ed pracovn\u00edci by zas mohli do LLM zada\u0165 \u00fadaje o z\u00e1kazn\u00edkoch zo svojich syst\u00e9mov CRM, aby im n\u00e1stroj zostavil cielen\u00e9 newslettre.<\/p>\n\n\n\n

Nau\u010dte zamestnancov, aby svoje pr\u00edkazy zad\u00e1van\u00e9 do chatbotov pred zaslan\u00edm v\u017edy najsk\u00f4r anonymizovali. V z\u00e1ujme ochrany osobn\u00fdch \u00fadajov z\u00e1kazn\u00edkov je potrebn\u00e9, aby zamestnanci prezreli a starostlivo upravili v\u0161etky citliv\u00e9 inform\u00e1cie, ako s\u00fa men\u00e1, adresy alebo \u010d\u00edsla \u00fa\u010dtov. Ide\u00e1lne v\u0161ak je osobn\u00e9 \u00fadaje v\u00f4bec nepou\u017e\u00edva\u0165 a spolieha\u0165 sa na zov\u0161eobecnen\u00e9 ot\u00e1zky.<\/p>\n\n\n\n

2. Nahr\u00e1vanie d\u00f4vern\u00fdch dokumentov do chatbotov<\/h3>\n\n\n\n

Chatboty m\u00f4\u017eu by\u0165 cenn\u00fdm n\u00e1strojom na\u00a0r\u00fdchle sumarizovanie ve\u013ek\u00fdch objemov \u00fadajov, vytv\u00e1ranie n\u00e1vrhov, prezent\u00e1ci\u00ed alebo reportov. St\u00e1le v\u0161ak plat\u00ed, \u017ee nahr\u00e1vanie dokumentov do\u00a0n\u00e1strojov, ak\u00fdm je ChatGPT<\/a>, predstavuje riziko a\u00a0m\u00f4\u017ee ohrozi\u0165 \u00fadaje spolo\u010dnosti a\u00a0klientov, ktor\u00e9 s\u00fa v\u00a0dokumentoch uveden\u00e9. Hoci je l\u00e1kav\u00e9 jednoducho skop\u00edrova\u0165 obsah dokumentu a\u00a0po\u017eiada\u0165 n\u00e1stroj o\u00a0vytvorenie zhrnutia alebo n\u00e1vrhov do\u00a0prezent\u00e1ci\u00ed, z\u00a0poh\u013eadu bezpe\u010dnosti \u00fadajov ide o\u00a0potenci\u00e1lnu hrozbu.<\/p>\n\n\n\n

Pozornos\u0165 je na mieste nielen pri d\u00f4le\u017eit\u00fdch dokumentoch, ako s\u00fa strat\u00e9gie rozvoja, ale aj menej z\u00e1sadn\u00fdch materi\u00e1loch, napr\u00edklad pozn\u00e1mkach z porady, cez ktor\u00e9 by mohli zamestnanci prezradi\u0165 cenn\u00e9 know\u2011how spolo\u010dnosti.<\/p>\n\n\n\n

Aby ste \u010do najefekt\u00edvnej\u0161ie zamedzili tak\u00fdmto hrozb\u00e1m, odpor\u00fa\u010dame zavies\u0165 pr\u00edsne pravidl\u00e1<\/a> upravuj\u00face manipul\u00e1ciu s\u00a0citliv\u00fdmi dokumentmi a\u00a0taktie\u017e obmedzi\u0165 pr\u00edstup k\u00a0tak\u00fdmto z\u00e1znamom len na\u00a0nevyhnutn\u00fa skupinu os\u00f4b. Zamestnanci by mali povinne vykona\u0165 manu\u00e1lnu kontrolu dokumentov e\u0161te predt\u00fdm, ako po\u017eiadaj\u00fa chatbota o\u00a0zhrnutie alebo in\u00fd typ pomoci. Cie\u013eom je zabezpe\u010di\u0165, aby sa vymazali alebo primerane anonymizovali v\u0161etky citliv\u00e9 inform\u00e1cie, ako s\u00fa men\u00e1, kontaktn\u00e9 \u00fadaje, d\u00e1ta o\u00a0predaji alebo pe\u0148a\u017en\u00e9 toky.<\/p>\n\n\n\n

3. Pou\u017e\u00edvanie firemn\u00fdch d\u00e1t v pr\u00edkazoch<\/h3>\n\n\n\n

Predstavte si, \u017ee sa sna\u017e\u00edte zlep\u0161i\u0165 niektor\u00e9 postupy a\u00a0pracovn\u00e9 procesy vo\u00a0va\u0161ej spolo\u010dnosti. Po\u017eiadate ChatGPT o\u00a0pomoc s\u00a0\u010dasov\u00fdm pl\u00e1nom alebo \u0161trukt\u00farou \u00faloh a\u00a0do\u00a0pr\u00edkazu zad\u00e1te cenn\u00e9 know\u2011how a\u00a0\u010fal\u0161ie inform\u00e1cie, na\u00a0z\u00e1klade ktor\u00fdch chatbot priprav\u00ed rie\u0161enie. Podobne ako zad\u00e1vanie citliv\u00fdch dokumentov alebo inform\u00e1ci\u00ed o\u00a0klientoch do\u00a0chatbotov, aj prid\u00e1vanie citliv\u00fdch firemn\u00fdch \u00fadajov do\u00a0pr\u00edkazov patr\u00ed medzi be\u017en\u00e9, no potenci\u00e1lne nebezpe\u010dn\u00e9 praktiky, ke\u010f\u017ee m\u00f4\u017ee vies\u0165 k\u00a0neopr\u00e1vnen\u00e9mu pr\u00edstupu alebo \u00faniku d\u00f4vern\u00fdch inform\u00e1ci\u00ed.<\/p>\n\n\n\n

Samsung d\u00e1va stopku \u201egenerat\u00edvnej umelej inteligencii\u201c, zatia\u013e \u010do Amazon k\u00a0nej pristupuje s\u00a0d\u00e1vkou opatrnosti.<\/strong>

Za\u010diatkom roka 2023 in\u017einier spolo\u010dnosti Samsung odhalil<\/a>, \u017ee do\u0161lo k\u00a0\u00faniku citliv\u00e9ho intern\u00e9ho zdrojov\u00e9ho k\u00f3du, ktor\u00fd nahral do\u00a0n\u00e1stroja ChatGPT. Toto zistenie priviedlo Samsung k\u00a0z\u00e1kazu pou\u017e\u00edvania n\u00e1strojov \u201egenerat\u00edvnej umelej inteligencie\u201c v\u00a0r\u00e1mci celej spolo\u010dnosti. S\u00a0podobn\u00fdm probl\u00e9mom sa stretla aj spolo\u010dnos\u0165 Amazon. \u00dadajne<\/a> narazila na\u00a0nieko\u013eko odpoved\u00ed z\u00a0ChatGPT, ktor\u00e9 sa podobali intern\u00fdm d\u00e1tam spolo\u010dnosti. V\u00a0tomto pr\u00edpade v\u0161ak Amazon n\u00e1stroje vyu\u017e\u00edvaj\u00face umel\u00fa inteligenciu nezak\u00e1zal, ale upozornil svojich zamestnancov, aby ich pou\u017e\u00edvali zodpovedne.<\/p>\n\n\n\n

Z\u00e1kladn\u00fdm odpor\u00fa\u010dan\u00edm, ako tento probl\u00e9m rie\u0161i\u0165, je bezodkladn\u00e1 anonymiz\u00e1cia zad\u00e1van\u00fdch d\u00e1t. To znamen\u00e1, \u017ee do pr\u00edkazov chatbota by sa nikdy nemali vpisova\u0165 \u017eiadne men\u00e1, adresy, finan\u010dn\u00e9 \u00fadaje ani in\u00e9 osobn\u00e9 inform\u00e1cie. Ak chcete zamestnancom dopom\u00f4c\u0165 k tomu, aby n\u00e1stroje ako ChatGPT vyu\u017e\u00edvali bezpe\u010dn\u00fdm sp\u00f4sobom, vytvorte \u0161abl\u00f3ny \u0161tandardizovan\u00fdch pr\u00edkazov, ktor\u00e9 m\u00f4\u017eu v pr\u00edpade potreby bezpe\u010dne pou\u017e\u00edva\u0165 v\u0161etci zamestnanci, napr\u00edklad: \u201ePredstav si, \u017ee si [n\u00e1zov poz\u00edcie] v [spolo\u010dnosti]<\/em>. Vytvor lep\u0161\u00ed t\u00fd\u017edenn\u00fd pracovn\u00fd postup pre [poz\u00edciu] so zameran\u00edm najm\u00e4 na [\u00falohu]<\/em>.\u201c<\/p>\n\n\n\n

N\u00e1stroje umelej inteligencie s\u00fa bud\u00facnos\u0165ou pr\u00e1ce, no ich pr\u00edtomnos\u0165 u\u017e mo\u017eno naplno vidie\u0165 v r\u00f4znych pracovn\u00fdch oblastiach. Ke\u010f\u017ee pokrok na poli umelej inteligencie a obzvl\u00e1\u0161\u0165 strojov\u00e9ho u\u010denia je ka\u017ed\u00fdm d\u0148om r\u00fdchlej\u0161\u00ed, spolo\u010dnosti musia nevyhnutne sledova\u0165 najnov\u0161ie trendy a prisp\u00f4sobova\u0165 sa im. Je d\u00f4le\u017eit\u00e9 zvy\u0161ova\u0165 medzi zamestnancami povedomie o tom, ako pou\u017e\u00edva\u0165 tieto technol\u00f3gie bez rizika \u00faniku d\u00e1t, bez oh\u013eadu na to, \u010di ide o \u0161pecialistov na bezpe\u010dnos\u0165 \u00fadajov alebo be\u017en\u00e9ho IT \u0161pecialistu.<\/p>\n","protected":false},"excerpt":{"rendered":"

E\u0161te sk\u00f4r ako va\u0161i zamestnanci za\u010dn\u00fa naplno vyu\u017e\u00edva\u0165 v\u00fdhody inovat\u00edvnych n\u00e1strojov umelej inteligencie, mali by dosta\u0165 inform\u00e1cie o\u00a0tom, ako s nimi pracova\u0165 bezpe\u010dne.<\/p>\n","protected":false},"author":8,"featured_media":5502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[105,142],"tags":[],"class_list":["post-5500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-firemna-bezpecnost","category-vzdelavanie-zamestnancov"],"yoast_head":"\n\u010co treba vedie\u0165, k\u00fdm za\u010dnete rozhovor s ChatGPT? | ESET<\/title>\n<meta name=\"description\" content=\"Pri\u00a0pou\u017e\u00edvan\u00ed n\u00e1strojov ako ChatGPT treba ma\u0165 na\u00a0pam\u00e4ti, \u017ee 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