{"id":6848,"date":"2026-10-07T09:19:19","date_gmt":"2026-10-07T07:19:19","guid":{"rendered":"https:\/\/bezpecnevofirme.eset.com\/sk\/?p=6848"},"modified":"2026-10-07T09:19:20","modified_gmt":"2026-10-07T07:19:20","slug":"v-ere-ai-potrebuju-profesionalnu-ochranu-aj-mensie-firmy","status":"publish","type":"post","link":"https:\/\/bezpecnevofirme.eset.com\/sk\/eset-blog\/v-ere-ai-potrebuju-profesionalnu-ochranu-aj-mensie-firmy\/","title":{"rendered":"V \u00e9re AI potrebuj\u00fa profesion\u00e1lnu ochranu aj men\u0161ie firmy"},"content":{"rendered":"\n
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Umel\u00e1 inteligencia sa r\u00fdchlo stala s\u00fa\u010das\u0165ou ka\u017edodenn\u00e9ho fungovania firiem. Rovnak\u00fdm tempom v\u0161ak AI men\u00ed aj kybernetick\u00e9 hrozby. \u00datoky s\u00fa presved\u010divej\u0161ie, automatizovanej\u0161ie a dostupnej\u0161ie, zatia\u013e \u010do firmy z\u00e1pasia s nedostatkom odborn\u00edkov, rast\u00facou zlo\u017eitos\u0165ou ochrany a nov\u00fdmi legislat\u00edvnymi po\u017eiadavkami.<\/p>\n\n\n\n

AI n\u00e1stroje predstavuj\u00fa nov\u00e9 mo\u017enosti \u00fatokov<\/h2>\n\n\n\n

AI n\u00e1stroje dnes zamestnancom pom\u00e1haj\u00fa p\u00edsa\u0165 texty, analyzova\u0165 d\u00e1ta, programova\u0165 \u010di automatizova\u0165 rutinn\u00e9 \u00falohy. Firm\u00e1m prin\u00e1\u0161aj\u00fa vy\u0161\u0161iu produktivitu, no z\u00e1rove\u0148 vytv\u00e1raj\u00fa nov\u00e9 rizik\u00e1. Citliv\u00e9 inform\u00e1cie sa m\u00f4\u017eu ocitn\u00fa\u0165 vo verejn\u00fdch AI slu\u017eb\u00e1ch, auton\u00f3mni agenti m\u00f4\u017eu z\u00edska\u0165 pr\u00edstup k intern\u00fdm syst\u00e9mom a neoveren\u00e9 AI komponenty sa m\u00f4\u017eu sta\u0165 vstupnou br\u00e1nou pre \u00fato\u010dn\u00edkov.<\/p>\n\n\n\n

Prieskum Bezpe\u010dnos\u0165 slovensk\u00fdch firiem v \u00e9re AI<\/strong><\/a> od spolo\u010dnosti ESET ukazuje, \u017ee vyu\u017e\u00edvanie umelej inteligencie v pracovnom prostred\u00ed u\u017e nie je okrajov\u00fdm javom. AI aplik\u00e1cie vyu\u017e\u00edva a\u017e 59 % slovensk\u00fdch firiem, no len mal\u00e1 \u010das\u0165 z nich m\u00e1 intern\u00fa politiku, ktor\u00e1 by upravovala ich pou\u017e\u00edvanie. A\u017e 65 % op\u00fdtan\u00fdch pritom s\u00fahlas\u00ed, \u017ee vyu\u017e\u00edvanie AI prin\u00e1\u0161a \u010fal\u0161ie bezpe\u010dnostn\u00e9 rizik\u00e1. Medzi povedom\u00edm o probl\u00e9me a konkr\u00e9tnymi opatreniami tak zost\u00e1va v\u00fdrazn\u00e1 medzera.<\/p>\n\n\n\n

Zn\u00e1me \u00fatoky z\u00edskavaj\u00fa v\u010faka AI nov\u00fa silu<\/h2>\n\n\n\n

\u00c9ra AI neprin\u00e1\u0161a iba celkom nov\u00e9 typy \u00fatokov. E\u0161te v\u00e4\u010d\u0161\u00edm probl\u00e9mom m\u00f4\u017ee by\u0165 zr\u00fdchlenie a zdokonalenie hrozieb, ktor\u00e9 firmy poznaj\u00fa u\u017e roky. Generat\u00edvna AI pom\u00e1ha \u00fato\u010dn\u00edkom vytv\u00e1ra\u0165 presved\u010divej\u0161ie phishingov\u00e9 spr\u00e1vy, pripravova\u0165 personalizovan\u00e9 podvody, generova\u0165 \u0161kodliv\u00fd k\u00f3d alebo napodob\u0148ova\u0165 \u0161t\u00fdl komunik\u00e1cie konkr\u00e9tneho \u010dloveka.<\/p>\n\n\n\n

Aj slovensk\u00e9 firmy sa pritom pod\u013ea spom\u00ednan\u00e9ho prieskumu<\/strong><\/a> naj\u010dastej\u0161ie stret\u00e1vaj\u00fa pr\u00e1ve s dlhodobo zn\u00e1mymi vektormi \u00fatoku. Phishing, slab\u00e9 hesl\u00e1, zastaran\u00e9 syst\u00e9my \u010di nedostato\u010dne chr\u00e1nen\u00e9 zariadenia zost\u00e1vaj\u00fa relevantn\u00fdmi probl\u00e9mami. Rozdiel je v tom, \u017ee ich dnes mo\u017eno s pomocou AI vyu\u017e\u00edva\u0165 vo v\u00e4\u010d\u0161om rozsahu, r\u00fdchlej\u0161ie a presved\u010divej\u0161ie.<\/p>\n\n\n\n

Prieskum z\u00e1rove\u0148 potvrdzuje, \u017ee bezpe\u010dnostn\u00fd incident nie je iba technickou z\u00e1le\u017eitos\u0165ou. Firmy sa ob\u00e1vaj\u00fa najm\u00e4 straty d\u00e1t, naru\u0161enia prev\u00e1dzky, n\u00e1ro\u010dnej obnovy syst\u00e9mov \u010di po\u0161kodenia dobr\u00e9ho mena. \u00datok tak m\u00f4\u017ee zasiahnu\u0165 v\u00fdrobu, poskytovanie slu\u017eieb, vz\u0165ahy so z\u00e1kazn\u00edkmi aj schopnos\u0165 firmy plni\u0165 si svoje z\u00e1v\u00e4zky.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Men\u0161ie firmy \u010delia rovnak\u00fdm hrozb\u00e1m ako ve\u013ek\u00e9 korpor\u00e1cie<\/h2>\n\n\n\n

Od firiem sa dnes o\u010dak\u00e1va, \u017ee dok\u00e1\u017eu hrozbu v\u010das odhali\u0165, r\u00fdchlo na \u0148u reagova\u0165, zdokumentova\u0165 priebeh incidentu a zachova\u0165 kontinuitu prev\u00e1dzky. K tomu sa prid\u00e1vaj\u00fa po\u017eiadavky na ochranu d\u00e1t, riadenie riz\u00edk, spolupr\u00e1cu s dod\u00e1vate\u013emi \u010di hl\u00e1senie incidentov.<\/p>\n\n\n\n

Tak\u00fato \u00farove\u0148 odolnosti potrebuj\u00fa ve\u013ek\u00e9 korpor\u00e1cie aj men\u0161ie firmy. Ich mo\u017enosti s\u00fa v\u0161ak v\u00fdrazne odli\u0161n\u00e9. Men\u0161ie firmy \u010dasto nemaj\u00fa vlastn\u00fd bezpe\u010dnostn\u00fd t\u00edm a zodpovednos\u0165 za ochranu preber\u00e1 IT pracovn\u00edk, ktor\u00fd rie\u0161i aj zariadenia, siete, softv\u00e9r a ka\u017edodenn\u00fa podporu zamestnancov. In\u00e9 organiz\u00e1cie sa spoliehaj\u00fa na extern\u00fdch partnerov alebo kombinuj\u00fa intern\u00e9 a extern\u00e9 kapacity.<\/p>\n\n\n\n

Slovensk\u00e9 firmy pritom nebrzd\u00ed iba nedostatok \u013eud\u00ed. V\u00fdzvou je tie\u017e rozpo\u010det, pre\u0165a\u017eenos\u0165 IT t\u00edmov, vzdel\u00e1vanie zamestnancov a potreba dr\u017ea\u0165 krok s r\u00fdchlo sa meniacimi technol\u00f3giami a hrozbami. V\u00fdsledky prieskumu nazna\u010duj\u00fa<\/strong><\/a>, \u017ee firmy si v\u00fdznam kybernetickej bezpe\u010dnosti uvedomuj\u00fa, no medzi potrebnou \u00farov\u0148ou ochrany a dostupn\u00fdmi zdrojmi zost\u00e1va medzera.<\/p>\n\n\n\n

Nasadenie bezpe\u010dnostnej technol\u00f3gie samo osebe t\u00fato medzeru nemus\u00ed vyrie\u0161i\u0165. Modern\u00e9 n\u00e1stroje vytv\u00e1raj\u00fa upozornenia, zhroma\u017e\u010fuj\u00fa d\u00e1ta a odha\u013euj\u00fa podozriv\u00e9 spr\u00e1vanie. Niekto v\u0161ak mus\u00ed tieto inform\u00e1cie vyhodnocova\u0165, rozpozna\u0165 medzi nimi s\u00favislosti a v pr\u00edpade re\u00e1lneho incidentu bezodkladne kona\u0165. Bez dostato\u010dn\u00fdch odborn\u00fdch kapac\u00edt m\u00f4\u017ee aj kvalitn\u00fd n\u00e1stroj zosta\u0165 iba \u010diasto\u010dne vyu\u017eit\u00fd.<\/p>\n\n\n\n

MDR slu\u017eba dostupn\u00e1 u\u017e aj mal\u00fdm firm\u00e1m<\/h2>\n\n\n\n

Pr\u00e1ve na t\u00fato realitu reaguje strategick\u00e1 zmena portf\u00f3lia ESET PROTECT<\/strong><\/a>. Jej podstatou nie je iba pridanie nov\u00fdch funkci\u00ed, ale posun od samostatn\u00fdch technologick\u00fdch rie\u0161en\u00ed ku komplexn\u00fdm bal\u00edkom Core, Premium a Ultimate, ktor\u00e9 prep\u00e1jaj\u00fa technol\u00f3gie, slu\u017eby a odborn\u00fd doh\u013ead<\/strong><\/a>.<\/p>\n\n\n\n

Cie\u013eom je zjednodu\u0161i\u0165 firm\u00e1m v\u00fdber, nasadenie aj ka\u017edodenn\u00fa spr\u00e1vu ochrany. Namiesto toho, aby si skladali viacero n\u00e1strojov a rie\u0161ili ich konfigur\u00e1ciu, integr\u00e1ciu a vyhodnocovanie, m\u00f4\u017eu z\u00edska\u0165 ucelen\u00fa ochranu zodpovedaj\u00facu ich potreb\u00e1m a mo\u017enostiam.<\/p>\n\n\n\n

D\u00f4le\u017eitou s\u00fa\u010das\u0165ou zmeny je spr\u00edstupnenie slu\u017eby riadenej detekcie a reakcie, zn\u00e1mej ako MDR, aj men\u0161\u00edm organiz\u00e1ci\u00e1m. Slu\u017eba MDR je po novom dostupn\u00e1 u\u017e firm\u00e1m od desiatich zariaden\u00ed<\/strong>. Sp\u00e1ja bezpe\u010dnostn\u00fa technol\u00f3giu s nepretr\u017eit\u00fdm doh\u013eadom expertov, ktor\u00ed monitoruj\u00fa podozriv\u00e9 aktivity a pom\u00e1haj\u00fa zastavi\u0165 hrozby v re\u00e1lnom \u010dase.<\/p>\n\n\n\n

Pre firmu to znamen\u00e1, \u017ee nemus\u00ed budova\u0165 rozsiahly intern\u00fd bezpe\u010dnostn\u00fd t\u00edm, aby z\u00edskala pr\u00edstup k \u0161pecializovan\u00fdm znalostiam a nepretr\u017eit\u00e9mu monitoringu. MDR m\u00f4\u017ee doplni\u0165 existuj\u00face IT kapacity, odbremeni\u0165 pre\u0165a\u017een\u00fdch pracovn\u00edkov a pom\u00f4c\u0165 organiz\u00e1cii r\u00fdchlej\u0161ie reagova\u0165 na incident, ke\u010f rozhoduj\u00fa min\u00faty.<\/p>\n\n\n\n

Vybran\u00e9 bal\u00edky roz\u0161iruj\u00fa ochranu aj na e-mail, cloud a n\u00e1stroje spolupr\u00e1ce a zah\u0155\u0148aj\u00fa \u010fal\u0161ie prvky, napr\u00edklad \u0161kolenie zamestnancov \u010di kybernetick\u00fa z\u00e1ruku. Nov\u00e9 portf\u00f3lio tak nesmeruje iba k blokovaniu \u0161kodliv\u00e9ho k\u00f3du. Jeho cie\u013eom je posilni\u0165 celkov\u00fa odolnos\u0165 firmy od prevencie a vzdel\u00e1vania cez detekciu a\u017e po reakciu a zmiernenie n\u00e1sledkov incidentu.<\/p>\n\n\n\n

Nov\u00e9 portf\u00f3lio z\u00e1rove\u0148 reaguje na rizik\u00e1 spojen\u00e9 s vyu\u017e\u00edvan\u00edm umelej inteligencie. Funkcie n\u00e1stroja ESET AI Security<\/strong> s\u00fa navrhnut\u00e9 na ochranu konverz\u00e1ci\u00ed s chatbotmi, zabezpe\u010denie AI agentov a na monitorovanie spr\u00e1vania AI syst\u00e9mov. Ochrana sa tak roz\u0161iruje aj na nov\u00fa plochu \u00fatokov, ktor\u00e1 vznik\u00e1 priamo vo firemnom AI ekosyst\u00e9me.<\/p>\n\n\n\n

Pokro\u010dil\u00e1 ochrana nem\u00f4\u017ee by\u0165 v\u00fdsadou ve\u013ek\u00fdch firiem<\/h2>\n\n\n\n

Hrozby si nevyberaj\u00fa pod\u013ea po\u010dtu zamestnancov. Men\u0161ia firma m\u00f4\u017ee \u010deli\u0165 rovnako sofistikovan\u00e9mu phishingu, ransomv\u00e9ru \u010di zneu\u017eitiu AI ako ve\u013ek\u00e1 korpor\u00e1cia. Zvy\u010dajne m\u00e1 v\u0161ak menej \u013eud\u00ed, \u010dasu a financi\u00ed na obranu.<\/p>\n\n\n\n

Bud\u00facnos\u0165 firemnej kybernetickej bezpe\u010dnosti preto nespo\u010d\u00edva v prid\u00e1van\u00ed \u010fal\u0161\u00edch n\u00e1strojov, ktor\u00e9 mus\u00ed niekto samostatne nastavova\u0165 a nepretr\u017eite sledova\u0165. Smeruje k jednoduch\u0161ej a dostupnej\u0161ej ochrane, ktor\u00e1 sp\u00e1ja modern\u00e9 technol\u00f3gie, automatiz\u00e1ciu a \u013eudsk\u00fd doh\u013ead.<\/p>\n\n\n\n

Prieskum Bezpe\u010dnos\u0165 slovensk\u00fdch firiem v \u00e9re AI podrobnej\u0161ie ukazuje, ako slovensk\u00e9 organiz\u00e1cie vn\u00edmaj\u00fa svoju pripravenos\u0165, s ak\u00fdmi hrozbami sa stret\u00e1vaj\u00fa, ako spravuj\u00fa kybernetick\u00fa bezpe\u010dnos\u0165 a kam pl\u00e1nuj\u00fa smerova\u0165 svoje invest\u00edcie. Jeho v\u00fdsledky z\u00e1rove\u0148 pripom\u00ednaj\u00fa, \u017ee prv\u00fdm krokom k vy\u0161\u0161ej odolnosti je realisticky pozna\u0165 vlastn\u00e9 rizik\u00e1 a mo\u017enosti.<\/p>\n\n\n\n

\n
Presk\u00fama\u0165 nov\u00e9 portf\u00f3lio ESET PROTECT<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Umel\u00e1 inteligencia sa r\u00fdchlo stala s\u00fa\u010das\u0165ou ka\u017edodenn\u00e9ho fungovania firiem. Rovnak\u00fdm tempom v\u0161ak AI men\u00ed aj kybernetick\u00e9 hrozby. \u00datoky s\u00fa presved\u010divej\u0161ie, automatizovanej\u0161ie a dostupnej\u0161ie, zatia\u013e \u010do firmy z\u00e1pasia s nedostatkom odborn\u00edkov, rast\u00facou zlo\u017eitos\u0165ou ochrany a nov\u00fdmi legislat\u00edvnymi po\u017eiadavkami. AI n\u00e1stroje predstavuj\u00fa nov\u00e9 mo\u017enosti \u00fatokov AI n\u00e1stroje dnes zamestnancom pom\u00e1haj\u00fa p\u00edsa\u0165 texty, analyzova\u0165 d\u00e1ta, programova\u0165 \u010di automatizova\u0165 rutinn\u00e9 \u00falohy. Firm\u00e1m prin\u00e1\u0161aj\u00fa vy\u0161\u0161iu produktivitu, no…<\/p>\n","protected":false},"author":8,"featured_media":6851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[143],"tags":[],"class_list":["post-6848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eset-blog"],"yoast_head":"\nV \u00e9re AI potrebuj\u00fa profesion\u00e1lnu ochranu aj men\u0161ie firmy | ESET<\/title>\n<meta name=\"description\" content=\"\u00datoky s\u00fa v\u010faka AI presved\u010divej\u0161ie a automatizovanej\u0161ie, zatia\u013e \u010do firmy z\u00e1pasia s nedostatkom odborn\u00edkov a nov\u00fdmi legislat\u00edvnymi po\u017eiadavkami.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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